Preconference Workshop I
Sunday, November 4, 2012 | 1:15 - 2:45 p.m.

Sustainability for Long-term Success in Strategic Planning
Scott Thomas, Ph.D., Consultant
The sustainability of improved outcomes and new programs should not be based on the expectation on ongoing funding. Improvements and programs should be designed and implemented in such a way that they can be maintained with little or no additional monies once project funding has ended. This presentation will examine an easy-to-apply framework that can be used to assess and plan for sustainability throughout strategic planning. It will include 12 sustainability factors and ways in which strengthening just two or three of these factors can help increase sustainability. Discussion and a short practice period will be included.

Preconference Workshop II
Sunday, November 4, 2012 | 3:00 - 4:30 p.m.

Implementing Cultural Competency in Strategic Planning
Mark Sanders, LCSW, CADC, On the Mark Consulting, Owner and Consultant
Including Cultural Competency in Strategic Planning at every stage of planning is a crucial yet challenging task. Mark Sanders will provide step-by-step examples of how this can be accomplished so that your planning describes and reflects the norms; values; beliefs; practices; socio-economic characteristics; resiliency factors; cultural considerations; as well as the unique and specific needs of your community.

Adult Workshop Session I
Monday, November 5, 2012 | 10:30 a.m. – Noon

Beyond Funding: Sustaining Outcomes and Programs
Scott Thomas, Ph.D., Consultant
The sustainability of improved outcomes and new programs should not be based on the expectation of ongoing funding. Improvements and programs should be designed and implemented in such a way that they can be maintained with little or no additional monies once project funding has ended. This presentation will examine an easy-to-apply framework that can be used to assess and plan for sustainability. It will include 12 sustainability factors and ways in which strengthening just two or three of these factors can help increase sustainability. Discussion and a short practice period will be included.

Warrior to Civilian: Coming Home, Mental Health and
Substance Abuse Prevention within the Returning Veteran Population
Dr. Bridget C. Cantrell, NCC, CTS, Hearts Toward Home International, Bellingham, Washington, Founder and CEO; Cantrell Counseling and Associates, Bellingham, Washington, President and Counselor; Washington State Department of Veterans Affairs, Olympia, Washington, PTSD Provider

Dr. Bridget C. Cantrell will discuss the signs and symptoms of Post-Traumatic Stress Disorder (PTSD), Combat Operational Stress (COS), and Traumatic Brain Injury (TBI) related to mental health and substance abuse in the returning veteran population. Dr. Cantrell will look at the psychological and physiological aspects associated with combat trauma and examine the stigmas faced by returning warriors in obtaining care. She will also explore the dynamics of veteran reintegration with families, communities, and first responders; the importance of developing awareness and prevention programs in the community; and available preventative treatment options. This is also available by webinar; however, the webinar will not be recorded.

Healthy Kids = Healthy Students
Julia Dilley, Ph.D., MES, Multnomah County Health Department
Victoria Marques, CDP, Puget Sound ESD
There is evidence that student health and learning are inextricably linked. This joint workshop by Dr. Julia Dilley and Prevention/Intervention Specialist, Victoria Marques, presents some of the evidence foundation for connecting health and learning, and features tangible examples of how research can be implemented to increase awareness and academic achievement among middle and high school students.

Marijuana: Debunking Myths and Effective Prevention Strategies
Dr. Kevin Sabet, Drug Policy Institute, Director; University of Florida/College of Medicine, Assistance Professor; Policy Solutions Lab, Cambridge, Massachusetts, President; Derek Franklin, Washington Association for Substance Abuse and Violence Prevention (WASAVP), President

Dr. Kevin Sabet, Director of the Drug Policy Institute, and Derek Franklin, President of WASAVP, will break down myths and misperceptions about marijuana from a both a national and Washington State perspective. The presentation will address adapting grassroots prevention strategies to the evolving realities of increased access, changing norms, and new enforcement challenges. In addition, “medical” marijuana and marijuana legalization will be discussed in terms of implications for effective prevention advocacy.

Adult Workshop Session II
Monday, November 5, 2012 | 2:30 – 4:00 p.m.

Rites of Passages: A Culturally-specific
Approach to Substance Abuse Prevention
Mark Sanders, LCSW, CADC, On the Mark Consulting, Owner and Consultant
Rites of passages are defined as culturally-prescribed rituals for transitioning boys into men and young ladies into women. As these rituals have been lost, many youth are turning to self-destructive approaches to rites of passages initiations, including gang affiliation, violence, hazing, drug selling, and heavy alcohol and drug use. In this interactive, skill-building workshop, participants will be introduced to rites of passages as a culturally-specific approach to prevention of substance abuse among children and adolescents. Topics covered include: What are Rites of Passages; Culturally-specific Approaches to Rites of Passages; and How to Set up a Rites of
Passage Program as a Part of Your Prevention Initiative.

Cyberbullying: Crafting a Community Response
Moderator: Chris Johnson, Washington Attorney General’s Office; Panel: Charles Leitch, Patterson Buchanan Fobes and Leitch: “Beyond Risk Management - Legal implications of bullying/cyberbullying in schools and communities.”; Dixie Grunenfelder, Office of the Superintendent of Public Instruction: “Policies and Practices - OSPI's response to bullying/cyberbullying.”; Ann Allen, ESD 105: “Practical tips on fighting bullying/cyberbullying through the ESD.”
Learn about the recommendations of the recent Cyberbullying Summit held at the Microsoft Campus in September, sponsored by the Office of the Attorney General, the Office of the Superintendent of Public Instruction and the King County Sexual Assault Resource Center. Attendees discussed development of a community toolkit to prevent and respond to cyberbullying, considered the components of an ongoing and sustainable messaging campaign in support of the toolkit, and planned a broad-based coalition to ensure implementation. This panel will review the priorities of Summit participants and discuss practical ways in which educators, parents, students, prevention specialists and law enforcement can work together to promote cyber citizenship and prevent cyberbullying.

Healthcare Reform: The Future of Prevention, Health, and Wellnes

Becky DeLozier Vaughn, MSEd, State Associations of Addiction Services (SAAS), CEO
Forty percent (40%) of premature deaths are attributed to behavioral patterns – higher than genetic, social circumstances, environmental exposure, and lack of healthcare. The solution to this problem involves applying the chronic care model, and most importantly, reorganizing the healthcare system to include prevention, health, and wellness. How will that look in Medicaid and commercial health insurance? How do we supplement those resources so that the full continuum of prevention and intervention is accessible?

Working with Schools to Change Perceptions and Drinking Behaviors:
When Social Norms Marketing Goes to High School (Part I)
Amity Chandler, Drug Free Charlotte County, Director; Dr. Donna Widmeyer, Deputy Superintendent, Charlotte County Public Schools
Social norms campaigns have been used at the college level to reduce binge drinking for over a decade, but only in the past few years has this strategy become popular for middle and high school students. This workshop highlights a five-year middle and high school social norms campaign strategy that has reduced perceptions of drinking and subsequently 30-day drinking behaviors among students in 6th-12th grade. Participants will understand the foundation of social norms marketing and understand the idiosyncrasies involved in utilizing this strategy on middle and high school campuses.

Adult Workshop Session III
Monday, November 5, 2012 | 4:15 – 5:45 p.m.

The PATH to Effective Community Drug Education
Monte Stiles, JD, Monte Stiles, Inc, President
The primary mission of any drug education plan should be to provide communities with a clear and powerful PATH to follow – based upon proven community drug education models and research involving positive societal change. Successful prevention leaders must have a few key things: (1) a clear and positive vision of the future, (2) the ability to articulate meaningful solutions to societal problems, and (3) the passion to motivate others to join in these solutions. This presentation provides leaders with the opportunity to say: "This is the way. Let’s go there together."

Engaging Primary Care and Prevention: Four Case Studies
Moderator: Julie Bartlett, Department of Social and Health Services/Division of Behavioral Health and Recovery (DSHS/DBHR) Panel: Renee Hunter, Wenatchee Coalition; Andi Ervin & Megan Azzano, Okanogan Community Coalition; Joe Neigel, Darrington Prevention/Intervention Community Coalition; Geoff Morgan, Shuksan PRI Coalition

As a part of the State Prevention Enhancement Grant, funds were dedicated to leveraging and strengthening local partnerships between primary health care and substance abuse prevention providers. In this workshop, participants will hear about the lessons learned from four communities that engaged in whirlwind, 6-month pilot projects to increase connections between primary care and local prevention efforts. Leave with tips for increasing partnerships in your community.

Monitoring the Marketing Practices of the Alcohol Industry
that Jeopardize the Health and Safety of America's Youth

Raimee H. Eck, MPH, MPA, PA-C; Program Coordinator, Center on Alcohol Marketing and Youth (CAMY)
Reducing high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people requires using public health strategies including limiting the access and the appeal of alcohol to underage persons and decreasing exposure to alcohol advertising. Raimee Eck, Program Coordinator of the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health will present on latest research pertaining to alcohol marketing and youth exposure so that participants can be well informed and innovative in their prevention efforts.

Working with Schools to Change Perceptions and Drinking Behaviors:
When Social Norms Marketing Goes to High School (Part II)
Amity Chandler, Drug Free Charlotte County, Director; Dr. Donna Widmeyer, Deputy Superintendent, Charlotte County Public Schools
Participants in this workshop will continue learning about social norms campaigns and their implementation on middle and high school campuses. The second part of this workshop will include: choosing a social norms survey, preparing to collect data from your student population, testing your messages, and designing a social norms budget. Presenters will also discuss overcoming first-year hurdles experienced with social norms campaigns. It is strongly suggested that participants who attend the second workshop have attended the first workshop.

Adult Team Leader Workshop
Tuesday, November 6, 2012 | 9:30 - 11:15 a.m.

The Magic Of Exceptional Communication™:
How to Motivate and Communicate with Young People
Al Duncan, Publisher, Youth Advocate and Speaker, Al Duncan, Inc.
“How do I get him to be more motivated?” “How can I get them to do what they’re supposed to do?” “How can I get through to her?” From parents to caseworkers; from teachers to volunteers; anyone working with young people is constantly plagued with these types of questions. Well, you can get some answers…right here. Of course, you already know that there's no perfect solution but, this program is based on Al Duncan's work with nearly one million young people, hundreds of youth programs, and dozens of personal interviews with some of the top minds in the field of youth development. You will learn a set of universal communication techniques and principles that can help anyone to motivate, empower, inspire, and communicate better with young people.

Adult Forums
Tuesday, November 6, 2012 | 9:45 – 11:15 a.m.

Programs, Policies & Practices in Addressing Alcohol Issues within our Communities
Moderator: Mary Segawa, Washington State Liquor Control Board, Alcohol Awareness Program Manager Panel: Derek Franklin, Mercer Island Communities that Care Coalition; Julie Peterson, Comprehensive Health Education Foundation (CHEF); Spokane Youth Photo-Voice
The landscape has changed in Washington, and we need to “up our game” to meet the challenges brought on by deregulation and greater availability of alcohol in our communities. Listen to a panel of youth and adults as they talk about what they are doing to address these issues. Topics include but are not limited to: community assessments, working with retailers, social host ordinances, and awareness and education initiatives.

Building Partnerships & Sustainability in Coalition Work
Moderator: Sarah Mariani, Department of Social & Health Services/Division of Behavioral Health and Recovery (DSHS/DBHR), Prevention Systems Integration Manager Panel: Joe Neigel, Darrington Prevention/Intervention Community Coalition; Andi Ervin, Okanogan Community
Coalition; Linda Thompson, GSSA Coalition (Spokane); Inga Manskopf, WINS Coalition (Seattle)
In coalition work, ownership of the problem is spread among partners who share communication, resources, leadership, responsibility, action, risk and reward. This level of teamwork and cooperation among partners requires deep group engagement. During this forum discussion panel members representing coalitions within rural as well as urban settings, will discuss their xperience in engaging hard to reach sectors; strategic partnerships with policy makers and community leaders; innovative collaborations with public health and related organizations; and successful examples of meaningful partner engagements which have led to the sustainability of their coalition work.